Monday, August 30, 2010

FACT or FICTION: The Brighter the Color, the Higher the Premium.

Yahoo! Autos writer Nick Kurczewski just had an article that brings up a constant question in the insurance industry: Does the color of your car influence your auto insurance rates?

The Answer: FICTION!

“Henry Ford certainly made things easy when he stipulated that customers for his rugged Model T could have any color they wanted, so long as it was black. Today’s car buyer faces a vastly more complicated decision-making process when choosing the paintjob for his or her new vehicle. [But] can you be charged higher insurance rates for a car with a bright paintjob?"

"It sounds silly, but the idea of paying higher insurance rates for a brightly colored car has been around for years. Let’s finally put it to rest. It’s not true and, according to insurance industry experts, it never has been."

“I’ve never heard of a company that does” charge more for a certain color, says Jeanne Salvatore, Senior Vice President Public Affairs at the Insurance Information Institute. “They’re looking at theft records and safety records…make and model, and expense to repair.”

You can read the entire article here: http://autos.yahoo.com/articles/autos_content_landing_pages/1508/the-truth-about-car-colors/

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